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“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement

I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).

Here is a fairly accurate transcript of that conversation.

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from Posts from the Econsultancy blog https://econsultancy.com/blog/69197-it-was-a-great-campaign-it-cost-me-2m-a-discussion-on-emv-and-social-media-measurement/?utm_medium=feeds&utm_source=blog

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