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Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know

At the beginning of this month, the IAB's Tech Lab announced the release of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.

Here's what publishers and advertisers need to know about Ads.txt.

Read more...


from Posts from the Econsultancy blog https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know/?utm_medium=feeds&utm_source=blog

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