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How automation came to be more important than cost when choosing an ESP

The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.

When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.

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from Posts from the Econsultancy blog https://www.econsultancy.com/blog/69206-how-automation-came-to-be-more-important-than-cost-when-choosing-an-esp/?utm_medium=feeds&utm_source=blog

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