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Personalised marketing means more than just addressing the customer by name.
For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries.
from Posts from the Econsultancy blog https://www.econsultancy.com/blog/69207-how-six-travel-hospitality-brands-use-personalisation-to-enhance-the-customer-experience/?utm_medium=feeds&utm_source=blog
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