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Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success?

According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.

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from Posts from the Econsultancy blog https://www.econsultancy.com/blog/69232-marketers-can-rest-easy-ai-is-not-about-to-make-them-redundant/?utm_medium=feeds&utm_source=blog

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