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The tech & CX challenge: Playing safe doesn't cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

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from Posts from the Econsultancy blog https://econsultancy.com/blog/69195-the-tech-cx-challenge-playing-safe-doesn-t-cut-it-any-more/?utm_medium=feeds&utm_source=blog

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