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Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

Read more...


from Posts from the Econsultancy blog https://www.econsultancy.com/blog/69220-who-should-own-customer-reviews-in-your-organisation/?utm_medium=feeds&utm_source=blog

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